Gooroo - For Enterprises, Policy Makers & Transformational Leaders

The science of Gooroo

Unlock access to better decisions so the potential of people, teams, companies and societies can be more confidently realised.

 Gooroo ColourGrid


Gooroo Mindspace

Mindspace is a comprehensive, data-driven system designed to objectively assess the best fit between organisations and employees across a full range of positions.

At its core is an Advanced Relational Meaning System (ARMS), a method of understanding the process of human thinking, providing an assessment of meaningful relationships within human factor datasets. It allows Gooroo to create assessment tools that measure the contribution to mutual achievement of two parties (e.g. hirer and candidate, consumer and retail store, voter and political party).


Built on 21st Century neurological research and sociographic studies of the nature of conscious choices, the tools have been developed from 40 years of integrated work, and incorporates theory from a range of experts, including Edward deBono, Geert Hofstede, Prof Ronald Inglehart, Prof Bob Mathis and Dr Colin Benjamin.

Mindspace determines the predisposed patterns of thinking at individual, team and organisational levels and provides a measurable benchmark from which to build from.



About ColourGrid™

ColourGrid™ integrates theoretical models from a wide array of domains, including psychology, neuroscience, market segmentation, politics, economics, organisation-building, training, learning and personality typing. Each body of theory has been vetted and adapted to fit with each of the other theories, creating a cross-domain, integrated platform that works in virtually any field and for a wide array of applications. It is highly adaptable. No other platform takes this approach or has such a broad application.

A global framework

With globally-sourced cross-cultural data (‘sociographics’) built into its foundations, Gooroo's Mindspace tools work with equal accuracy for employees and organisations from any country or background. Many other systems use an original theory or data that suffer from ‘cultural blindness', a built-in bias towards the culture or country of origin that does not necessarily translate well to others. In a globalised world, this can lead to significant inaccuracies, assumptions and errors.

Patent-pending technology

ARMS replicates the way that brain, mind, and consciousness are integrated to build a frame of reference for how we make decisions, in particular in times of choice and uncertainty. It allows us to establish the sequence and patterns of human thought that generates a meaning and preferred pathway to specific goals and objectives. A patent was lodged in October 2017.


Scientific Advisor & Inventor of ColourGrid™

Dr Colin Benjamin OAM

Dr Colin Benjamin OAM, FAICD, MAASW
Inventor ColourGrid™, Futurist, Polymath

Dr Colin Benjamin OAM, FAICD, MAASW is internationally recognised as a leading Australian polymath and futurist, a global leader in research and future trends, and the creator of strategic thinking tools and validated customer, consumer and community preference scales. Dr Benjamin is the author of Gooroo ColourGrid™, and joined Gooroo in June 2016 as Scientific Advisor. 

Dr Benjamin developed Gooroo ColourGrid™ over four decades in collaboration with academics in Australia and the US. Dr Benjamin has applied the ColourGrid™ to inform the strategic direction of many major Australian and international enterprises, and previously headed up the Futures Division of Ogilvy & Mather Worldwide.

Dr Benjamin remains as the Chairman of Cultural Infusion and Director General of ‘Life. Be in it.’™, of which Gooroo is a major sponsor.


The Book:
"How we make up our Minds"

This book delivers the foundation to the Gooroo ColourGrid™ and provides a new understanding of what is happening in the process of making up our minds.

Publisher: Gooroo Ventures Ltd
Author: Dr Colin Benjamin
Number of pages: 230


Integrated sources of strategic thinking & Research

Gooroo ColourGrid™ is an integrated model, incorporating contributions from leading scientists and global researchers.

Professor Ronald F. Inglehart

A political scientist at the University of Michigan, director of the World Values Survey, a global network of social scientists who have carried out representative national surveys of the publics of over 80 societies on all six inhabited continents, containing 90 percent of the world's population.

Professor Geert Hofstede

Conducted one of the most comprehensive studies on national values, introducing the dimension concept. His most popular book, Cultures and Organizations: Software of the Mind, has been translated into 20 different languages.

Professor Robert L (Bob) Mathis

Emeritus Professor, University of Nebraska, Omaha management and corporate culture research.

Dr Edward de Bono

A Maltese physician, psychologist, author, inventor and consultant. He originated the term lateral thinking, wrote the book Six Thinking Hats and is a proponent of the teaching of thinking as a subject in schools.

Arnold Mitchell

A social scientist and consumer futurist who worked for SRI International and created a noted psychographic methodology, Values, Attitudes and Lifestyles (VALS).

Alfonsus (Fons) Trompenaars

A Dutch-French organizational theorist, management consultant, and author in the field of cross-cultural communication known for the development of Trompenaars' model of national culture differences.

Dr Sally J Rundle

An international consultant, mentor and educator for 15 years with a strong focus on the Asia Pacific region.

Michele Levine

Chief Executive/ President at Roy Morgan Research, co-founder and developer with Dr Colin Benjamin of the Roy Morgan Values Segments and Gordon Head of Gallup International.

Charles Hampden-Turner

A British management philosopher, and Senior Research Associate at the Judge Business School at the University of Cambridge.


The future is now

If you’ve identified where you need to apply new ways of thinking, then we can help you stay ahead of the curve.