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The Gooroo Blog

We all have the capacity to be thought leaders


Dr. Colin Benjamin OAM, FAICD, MAASW, an internationally-recognised Australian polymath and futurist, is the author of ColourGrid®. Based on 40 years of advanced neuroscience research, Gooroo ColourGrid® helps us understand how we make up our minds. As the Scientific Advisor and Global Futurist at Gooroo, Dr. Benjamin is working to integrate the ColourGrid® toolkit into Gooroo technology.

An article in Forbes suggests that corporations that embrace thought leadership as a strategy for growth will change the rules of client engagement.

The benefits of thought leadership beyond concerns about automation, machine learning and artificial intelligence (AI) are apparent in the extent that we can change, persuade and challenge attitudes, bias and the constraints of current practice to empower more and better qualities of life.

Thought leadership is the process of Innovation, Creativity and Entrepreneurism (ICE) that increases our capacity to be more productive and tap into pools of talent to find solutions that determine our ability to be autonomous human thinkers.

The additional benefits of social collaboration and construction of new ideas, in our management of resources, relationships, information and decision-making, demand attention to the generation of Artificial Consciousness (AC) that empowers individuals, groups and societies to change, persuade and challenge the thinking of others.

Thought leadership is clearly a different type of growth strategy for corporations. Consulting and service companies — such as KPMG, PwC, Deloitte, IBM and McKinsey have been at the forefront of thought leadership.

Gooroo Ventures Human Thinking Unit is exploring the fundamental construct that everyone has the capacity, but not necessarily the ability, to demonstrate thought leadership as a combination of experience, expertise and engagement.

There are many models for the way people including Jung’s Personality Types including the MBTI, Cambridge Analytica’s OCEAN model, David Kolb’s Learning Style Inventory, Ned Hermann’s Whole Brain Model, Stuart Atkins’ LIFO, The Gallup Strengths Finder that suggest paths to more and better thinking about thinking.

Daniel Kahneman, in his book, Thinking Fast and Thinking Slow, describes two thinking processes: automatic processing, which he calls System 1; and focused conscious thought, which he calls System 2. 90% of our brain activity is done by System 1, automatic processing, 10% is done by System 2. It is now time to take the next step — to System 3 — which addresses the potential of AC.

Carl Gustav Jung, the Swiss psychologist, posited two brain primary functions: perceiving, the way we take in information; and deciding, the way we draw conclusions from that information and prescribe action. He further broke each of these functions down into preferences, two ways that most people prefer to take in information or decide and act.

Edward de Bono, inventor of Lateral Thinking of mind, in his ground-breaking Six Thinking HatsⓇ and Six Action Shoes, shows how we can move beyond logical, vertical thinking to more creative, adaptive thinking patterns.

Tony Buzan is the inventor of Mind Maps© — claiming to be the most powerful “thinking tool” of the 20th century — which provides a visual reference mind mapping methodology to improve memory, productivity and creativity. Rita Carter provides a neuroscience perspective in Mapping the Mind that explains the latest in brain research.

Michael Csikszentmihalyi is noted for his work in the study of creativity and happiness but is best known as the architect of the notion of flow as a mental state. Flow is the most optimal of state for learning, as it is where skill level and challenge level of a task are at their highest. This creates an opportunity for learning and intense focus, where learners can even feel that they lose track of time because they are so immersed in the task.

Applying the best of neuroscience, social science and strategic thinking requires an evolutionary approach to the process of thinking about the future that has been explored by George Kelly’s Personal Construct Theory. Kelly presents the view that humanity is a process of discovery of futures that we are in and constructing patterns of thinking that improve our quality of life.

Over the past two centuries from Freud, Jung, Adler, Rogers and Koch, there has been considerable attention paid to the relationship between brain, mind and personal psychology. Gooroo is seeking to extend this theoretical frame of reference into the field of thought leadership in a soon to be released book on How We Make Up Our Minds.

Corporations must now begin to assess, package and share their own best practices, knowledge sets, case studies and highly-skilled and talented leaders to serve as value-added resources to empower clients and communities of interest in a turbulent environment.

To learn more, contact Dr Colin Benjamin, Gooroo Scientific Advisor and Global Futurist in an email: [email protected]. To experience the Gooroo ColourGrid® approach and get a brief summary of dominant patterns of thinking, visit

Connect with Dr Colin Benjamin on LinkedIn here. Follow Gooroo on LinkedIn for more updates here.