“The power of our Performics Intent Based Marketing platform, coupled with Gooroo’s scalable technology, brings three of our most important customer attributes under one umbrella.
Having the power to understand customer intent, how they think, and how they make decisions, enables our performance marketing strategies to resonate in ways that were not possible even a year ago.
Our partnership with Gooroo will give us further insight into customers, which will allow our performance marketing to deliver the best message into the right moment, when we know exactly what our customers intentions are seeking.”
Aaron Vardon, National Head of Strategy Planning — Performics Australia
Gooroo is pleased to advise that we have signed a partnership agreement with Performics Australia, the Australian division of Performics, owned by Publicis Groupe. Publicis Groupe is the 3rd largest communications group in the world.
Gooroo technology will be integrated into performance marketing campaigns from the planning to execution stages by complementing existing targeting strategies and data with new layers of insights, enabling stronger connections with customers.