Gooroo - For Enterprises, Policy Makers & Transformational Leaders

Make the most of what you have

Wondering how your business will take on a tech-driven future? Delivering insights on how a market thinks to unlock better decisions and results.

Auto Industry

Company overview

Multi-national auto manufacturer

the challenge

This auto manufacturer wanted to realign local production practices with changing patterns of customer and consumer demand in a cost-effective manner. The goal was to look for ways to eliminate waste and cut the cost of products and services while maintaining high standards for quality and innovation.

The solution

Respect for others; sincere, open communication; and an appreciation for diversity as a contributor to innovation, creativity and entrepreneurism were acknowledged as preconditions for employee, dealer and customer satisfaction.

A range of discrete tools, now part of the Gooroo ColourGrid® toolkit, were integrated into sections of the company in order to help recognise and then achieve these conditions, and also support the action learning approach.


  • These intervention tools allowed the auto manufacturer to employ cross cultural and strategic thinking processes to achieve organisational transformation, with the support of employer and employee stakeholders.

  • Over a decade, this took the company to No.1 in its industry, with dramatic increases in exports and distribution chain engagement.

  • Used as part of a total business systems audit internally, this toolkit helped the company establish a greater degree of collaboration, integration of technological advances, and market appreciation of superior quality, globally competitive production processes.


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