Gooroo - For Enterprises, Policy Makers & Transformational Leaders

Gooroo understands how people think

Gooroo technology is used to support better decision making, in life and in the workplace.


To bring data to life with meaning and purpose

Our mission is to build experiences that positively influence the lives of all humans, so that they can be happier, healthier and more productive.

Gooroo provides the analytics and tools to drive workforce transformation. Organisations become more collaborative, responsive to change, and growth-focused.


How we do it

Gooroo technology maps how different people think and make decisions in their lives and at work.

We’ve combined the data from hundreds of thousands of people with our unique research and analytic tools. Bringing these together into a scalable technology platform enables our customers to apply that capability to a huge variety of opportunities.


Why Gooroo


“Gooroo technology allows us to understand how every single person on this planet thinks, and why they make the decisions they do.”

Greg Muller | CEO and founder, Gooroo


Our partners and clients include


What they’re saying


“These are the most insightful, accurate and actionable team evaluations I have ever seen, and I have seen many over the years.”

Rowena Stocks, General Manager – Organisational Capability, Kinetic IT


Recent highlights


Creativity & Innovation Award Winner
APSCo 2018

We're excited to have taken out the APSCo Creativity & Innovation Award. The awards are committed to identifying, promoting and celebrating best practice in the recruitment and professional staffing sector. See the complete list of winners here.


Innovation of the Year Winner
iAwards 2017

Gooroo was recognised as Innovation of the Year by peak industry body AIIA in the Big Data & Machine Learning category. See the complete list of Victorian winners here.


Global alliance with Microsoft

Gooroo is providing access to career management tools for the Microsoft community of certified professionals around the globe.


The future of work

Gooroo wrote a submission for the Australian Senate’s Inquiry into the Future of Work and Workers, and then gave evidence at a hearing in Melbourne.


The book

Gooroo Human Thinking Research Unit is publishing a book that provides background to our ground-breaking patent application setting out sixteen Mindspaces that improve ways to make up our minds.


In the media

An article by Tom Brown, Gooroo Chairman, talking to Human Resources Director magazine discussing six ways to prepare your HR team for the future.